Serious Golf People

Serious Golf People is a golf-focused community brand defined not by a single entity but rather by the combination of various elements such as tournaments, events, merchandise, and content that make up its lifestyle.

Scope of work:

Hyphen designs merchandise for Serious Golf People, including hand-drawn illustrations inspired by vintage golf posters. Hyphen also supports events and tournaments through custom collateral, print advertisements, and day-of-event design needs.